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Why mythic?

  • Jake Zortman
  • May 30
  • 1 min read

Updated: Jun 9

I've always been a storyteller. From the daydreams of childhood to my first published novel… to the way I light a set, or choose to move the camera, to the vision behind every creative deck I’ve produced—story has always been at the center of my work.

Mythic Content embraces Storytelling at its core
Mythic Content embraces Storytelling at its core

For over three decades, I’ve worked as a cinematographer, director, and producer—collaborating with brands, networks, and creatives across the globe. But the industry I’ve dedicated my life to is evolving faster than ever. Fewer days on set. Smaller crews. More content. Less time.

We’re entering a new era of storytelling. Tools like AI are expanding what’s possible. But the essence of storytelling won’t change. It’s not just about knowing the latest tech—it’s about combining that with something timeless: the inherently human ability to share experiences, to connect, to create story.

I know the future holds fewer days on set, and perhaps less need for my skills as a cinematographer. But I believe I’m uniquely positioned for success in this new chapter. With the depth of my on-set experience, a global network of collaborators, a lifelong obsession with narrative, and a passion for emerging tools, I intend to bring stories to life—to entertain, to educate, or to enhance a brand.

That’s why I founded Mythic Content.

Mythic isn’t just a name. It reflects my approach: story at its essence, grounded in the universal human need to connect. Whether fiction or nonfiction, branded or original, the goal is the same—make it meaningful. Make it mythic.



 
 
 

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